Engaging Physicians and Leveraging Professionalism: A Key to Success for Quality Measurement and Improvement

Increasing costs and growing evidence of gaps in quality have led to a health care environment emphasizing accountability to purchasers and patients. Physicians and hospitals are expected to demonstrate the value of the services they provide by measuring the quality of care, reporting to payers, and increasing public transparency. Patients and payers increasingly expect public input in the formation and evaluation of medical evidence and the inclusion of patient experience and clinical outcomes when evaluating quality of care.